The ‘Painless Protection’ Campaign highlights the practical and functional uses of ‘Higher Education Spring Break Sunscreen’ by showcasing various portrayals of the negatives that come with having a sunburn. The goal of this campaign is to show the target audience the effects of not wearing this specific sunscreen and how it could negatively affect their lives. Essentially a reverse psychology approach, instead of selling the benefits of the product, this campaign convinces the audience of the downsides that come with not using it.

Print ads

Out of Home: Airplane Advertisement

The out of home ad for Higher Education Sunscreen consists of an airplane advertisement, which will be flown over the beach and uses language that appeals to the younger generation. This will expose the product to people in need of it in an eye-catching way.

ActivATION: BEACH CHAIR INSTALLATION

The activation of the higher education sunscreen campaign is a display of a barbed wire chair set up next to beach chairs with the product placement. The barbed wire chair is there to represent the feeling of sitting in a chair while sunburnt. The sign at the installation says “Higher Education Sunscreen will save your seat.”

SOCIAL POST

The social post was created with a very simplistic approach, showing a very nasty sunburn and the solution to protection. This is done on a two slide post saying: one painful problem… with one simple solution.

World FOODS Market

If you can’t say it, it’s probably a good thing.

This campaign shows the unique selling proposition of World Foods that they have offerings that no one else would. It will position World Foods as the go-to grocery store when someone wants to make a meal with more authentic, unique ingredients; if they need a certain ingredient, they will immediately think about World Foods. Why say it? Just taste it.

Print Ads

Out of Home: Food Truck

This food truck will be a great way to showcase all the different food that World Food has to offer. This food truck would sell exotic world food meals from all over the world with complex names but amazing flavors emphasizing World Foods array of authentic foods.

Activation: Sidewalk QR COde

Attention-grabbing sidewalk advertisement with the text “We heard what you are too afraid to say….” is meant to get people’s attention with the QR code shaped like a World Foods Product with the tagline “Why say it, Just taste it” below. Once people scan the QR code it will bring people to the World Foods website with a message saying “Don’t let the big words scare you” along with a 10% off coupon.

Social Post

A two-slide post with the first being the World Foods product and a description written in Greek, followed by a second slide with the World Foods Logo and tagline “Why say it? Just taste it.” This emphasizes our consistent theme of getting people to step out of their comfort zone and ignore the language barrier to try world food products.

Caption: Flavors that are hard to say but easy to love. Why say it when you can just taste it? #WFM #worldfoodsmarket

Darn Tough Vermont Socks

Made for every body

This campaign shows the unique selling proposition of Darn Tough Vermont Socks, as they are made for every body. No matter who you are and what you do, there is a pair of socks for you. Darn tough socks are a consistent go-to for the big adventurers and outdoors people of the world, and they would be very beneficial to bring into the everyday wear space. This campaign does just that by displaying how Darn Tough is made for every body.

PRint Ads

Out of home: Bus Stop Ad

Walks of all life have once heard of or used public transportation. Putting advertisements for Darn Tough Socks at a public transportation stop allows people of all backgrounds to feel included that the socks are fitting to support them for whatever activity they may participate in.

Activation: PR Pop Up event

New York City is home to one of the largest and most diverse populations in the United States. By adding a hidden QR code in the city and placing the vending machine in the middle of Times Square, everyone who finds it will have access to a free pair of Darn Tough Socks.